Elaine joined Actavo in November 2020 and was appointed to the position of Head of Marketing and Communications in May 2021. She is responsible for marketing and communications across the Actavo Group, leading the development of brand and digital marketing strategies.
Prior to joining Actavo, Elaine worked as a digital marketing consultant and head of marketing and communications at environmental not-for-profit, Repak. With over 20 years’ experience in a range of sectors, previous roles include an eight-year tenure as head of marketing and communications at The Convention Centre Dublin and senior marketing roles at Savills Ireland, Generali Pan Europe, and Hibernian Insurance (now Aviva PLC).
All of Actavo’s core values are very important to Elaine and her role involves nurturing these across the organisation. With a passion for people and the environment, Elaine particularly values ‘Perform as a Team’, believing that a genuine, caring, people culture exists at Actavo and, as a representative on Actavo’s Sustainability Council, Elaine plays an active role in driving initiatives under our value ‘Operate Sustainably’ including Actavo’s involvement in Business in the Community Ireland’s Low Carbon Pledge and Elevate Pledge.
Elaine holds an MSc in Digital Marketing and Analytics from TU Dublin where, in 2019, she achieved a Gold Medal for first place and the Marketing Institute of Ireland Award for outstanding achievement in marketing analytics. She also holds a Professional Diploma in Digital Strategy and Planning from the Digital Marketing Institute and a Diploma in PR from the PR Institute of Ireland.